What's New?

Harry Allen, and Becky Cook want to welcome you to our website. We have over 20,000 items listed on line. We are here to serve you, our most valued asset - our customers.

We are a real magic shop that sells magic tricks, magic kits, magic supplies, illusions, clown supplies, juggling, and more. We are not a couple of guys working out of a garage or the basement of our homes. Daytona Magic is located in historic Downtown Daytona Beach. If you're ever in Central Florida, please stop in and visit us. We'll go to lunch and talk about the old days when you could literally spend a day at a magic shop, and only see a fraction of what they had!

If you have any questions at all, please feel free to contact us by e-mail. Just drop us a line at: magi@daytonamagic.com

Not only have we been in business since 1966, we manufacture over 600 items ourselves, right here is the U.S.A.! We also carry the complete line of D. Robbins, Goshman, Kennedy, Loftus, Magic Makers, MAK Magic, Murphy's Magic, Ickle Pickle, and Viking items, as well as selected items from manufacturers from all over the world! So, if you don't see it here on our site, just ask us and if it's possible, we'll get it for you!